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The multi-media campaign will also include TV, outdoor, press and online. The overarching creative will focus on ‘whatever inspirational ideas get you going, at Expedia you can put them together’ and consists of vignettes depicting people finding travel inspiration in every day situations – from performing orcas in a park fountain to a camel train appearing in a city street.

The TV campaign – with a media spend of £2 million - will launch with a 40” spot, which will run across ITV (London, Midwest, North, South East and Scotland), Channel 4, Five, E4, More4, Film4, IDS, Sky, ITV, ITV2 and ITV4. This will be supported by high impact banner activity in London, Manchester, Birmingham, 4 sheets and 6 sheets at National Rail stations throughout the country, press advertising in national newspapers and weekly magazines and a heavyweight graphical online campaign.

“This campaign really brings to life how Expedia provides consumers with inspiring travel ideas and enables those ideas to become a reality,” says Elyas Chowdhury, Marketing Director, Expedia.co.uk.

“The Waterloo tunnel wrap we have produced with Titan Outdoor brings a splash of Expedia blue sky to London’s commuters, providing the inspiration to get them going at a time of day when most are preoccupied with life’s daily stresses and a holiday is the last thing on their mind.”

The creative, developed by DFGW, was evolved to communicate Expedia as a brand that gets you going physically and emotionally by offering both travel inspiration and trip personalisation. The campaign features the tagline "Let Yourself Go" and extends the recognisable Expedia ‘blue sky and cloud’ brand identity. Media buying and planning was handled by PHD.

Matt Batchelor, Head of Titan+, said of the campaign, "Titan Outdoor is delighted to be working with Expedia to deliver this exciting media first. The Waterloo tunnel wrap creates a new space in out of home advertising by allowing commuters to walk through the campaign creative and be surrounded by it from floor to ceiling, The tunnel wrap allows the advertiser to 'own' the environment by weaving their brand into the structure of a station environment.

Positioned in a key high traffic area, the execution provides phenomenal impact for Expedia and enhances the station environment for commuters. This is the first example of Titan working closely with Network Rail to deliver new and impactful solutions to our clients. "

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For further information, please contact the new Expedia press office team:
Tel: 0870 990 5427
Email: expediapressoffice@golinharris.com

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